A little less than a year ago we got briefed on a global project.
The objective was to communicate Z, HP's high-performance laptops, desktops and solutions, designed for creative and technical pros. We're talking VFX artists, VR developers, directors, essentially people whose normal workflow would melt uncle Bob’s laptop ;)

We produced a full-on 360° campaign. From tagline to new product renders, from :30 spots to banners, from a digital magazine to an original podcast series that featured tech trends reshaping the creative industry. 
 

Our goal was to inspire these professionals to push their vision through new computing skills, like a designer leaping into 3D to open a whole new world of visual possibilities; or a VFX artist using AI to track complex footage so she/he can spend more time creating, less time tracking. Each time, one step closer to their next creative breakthrough. 

We also got to work with some amazing artists like FrameStore for the main spots Taylor James for the product renders and Alex Trochut + Shane Griffin for some cool visualizations and animations for the main creative tech trends Z by HP stands for. 

It took a year in the making, lots of love, amazing partners and

one hell of a team <3