As their 150th year anniversary approached, Nestlé briefed us to mobilize and inspire their employees to come together around a good cause: healthier children! This internal film was launched at offices around the world to announce the upcoming establishment of

United for Healthier Kids (U4HK). 

But we couldn’t just make an internal video for what it seemed such an important cause. It had to become something tangible, that could truly make a diference in children's nutrition around the world.

We started by creating new product designs that could make eating healthy something fun for kids.

Then we headed to Mexico (one of the countries that suffered most from child obesity at the time) and, in partnership with a national Mexican TV channel, we co-created a reality show where we showcased these new products and encourage families and their kids to develop better eating habits. 

The reality show, in which five families used creativity to learn healthier habits, was nominated for a Mexican Emmy. and the entire project was shortlisted at Cannes.

But most importantly thousands of kids learned that eating healthy can also be fun!