For Super Bowl 51, Honda challenged us to launch their new CR-V by creating an iconic TV spot, big enough for the Big Game's commercial break, where millions of viewers were stuck to their screens.

So to promote the all-new Honda CR-V, a dream twenty years in the making, we worked with Tina Fey, Steve Carrell, Stan Lee and more 
to celebrate some famous faces who made their own dreams come true.

The film, directed by Angus Wall at Elastic/RPS, was a technical challenge! We had to 3D scan the talent's face, render it and make it match their performance, find face doubles to match the young portraits of the stars and then stitch it all together. A tough cookie that ended up being widely praised.

This spot was considered one of the top Super Bowl ads of the year, mentioned at Forbes, Rolling Stone Magazine, spoofed by comedians and shortlisted at Cannes Lions in the Film Category.

Check the final :60 spot and the PR results, hope you enjoy it!