BRUNA GONZALEZ
FILM
DIRECTION
There's nothing more exciting (and humbling) than to be able to direct your own concepts. It's the ultimate materialization of an idea.
During my career I had the chance to pitch and the luck to win a few film-making competitions. That allowed me to step into the director’s world, even if on a very low-budget, do-it-all type production, I thoroughly found it fascinating and fulfilling.
Here’s some branded content projects I ended up producing :)
"VENUS 1.0"
for
The ice cream brand Cornetto from Unilever has always been associated with love but they needed a new way to engage with teens in a new world. The briefing was to come up with a short-film that would live under a larger series of love stories: Cupidity. Each one told by a different filmmaker.
Our particular goal was to tell a story about teen love and their “first time”. So we approached this story with simplicity, light heart and a bit of sparkly wander. We set the narrative in a (very) near future where a smart app called Venus helps two teenagers navigate the (many) questions they have about love, sex and everything in between.
Who said technology couldn’t bring people together?
"WHEREVER YOU GO"
for
Dove’s communication strategy is real beauty for real women.
The insight for this specific product, the Dove Bar, was that it doesn't dry out the skin like some soaps, because it's made with moisturizing cream, so it’s not a soap per se; it’s a beauty bar.
The solve for this briefing was to tell the real story of Clara’s backpack trip across America Latina, and how, even without a lot of room for superfluous beauty items, she packed her Dove Beauty Bar and leaped into different places and cultures, feeling beautiful on-the-go, wherever she went.
"ONLY FOR THOSE
WHO CAN"
for
Telefonica introduced a unique low-cost mobile network in Ireland: 48.
The catch? It wasn’t for everybody. " You can’t join until you’re 18. You must leave when you hit 22". Why? Because they believed that these are the best 48 months of one’s life.
The briefing for this competition was to create a :60 spot to remind their customers to live in the moment and enjoy themselves, discard any concerns, tempt instincts and lastly go conquer stuff.
So we did! With the concept "Only for those Who Can", a couple of Canon 5Ds, a bunch of good friends and a strong female lead, we took the streets of Montmartre (and the clients) by surprise.
