Aligning with Dove's Self Esteem mission we created Dove Legacy, an experiment whose goal was to understand the impact women can have on how the next generation will view themselves. For this video, we asked moms and their young daughters to individually write two lists: what they like about their bodies and what they don’t.

Those lists turned out to be... quite similar. 

This experiment helped us better understand that all women have a role to play in inspiring the next generation to be confident and feel beautiful, by making sure their own beauty legacy is a positive one. 

We also created the hashtag #FeelBeautifulFor to help spread the positivity and self-esteem on social amongst all the women in our lives.

Besides generating a positive conversation online, the Legacy campaign was recognized in international advertising awards like Cannes Lions and One Show Festival.