Absolut challenged us to help promote Elyx, their most surprising vodka. They wanted to position the brand as a one-of-a-kind product.

 Because people drinking vodka at "da club" is a little overrated.

We came up with the concept "Raise the Bar", a double-entendre with the premise that any moment could be elevated into a memory, and a special cocktail can definitely help.

We produced a couple of films "Out at Sea" and "Drive-In" that showcased these characters Raising the Bar in their own peculiar way.

All shot in one day at the Absolut House in Hollywood Hills,

C H E E R S !